An integrated communications agency with a global reach, Tala develops communication strategies built on clear, honest, and open two-way communication. With a deep understanding of society’s ‘grand challenges’, we harness the views of stakeholders and we are responsive to their needs. This approach, which encompasses environmental, social, and governance imperatives, is critical to building strong and meaningful relationships dependent on earned trust. Our communication programmes are underpinned by this long-term philosophy.
“Trust is the glue of life. It is the most essential ingredient in effective communication. It is the foundational principle that holds all relationships.”Stephen R Covey
Trust: our most valuable commodity?
Trust underpins all aspects of communication, but earning the trust of key stakeholders is a major reputational challenge, as evidenced by Ipsos MORI’s long-running Veracity Index. The 2019 edition found that while workers such as scientists, doctors and teachers were highly regarded by the public; only 22 percent of respondents trusted business leaders, while almost a third (32 percent) expressed outright distrust.
Overcoming the reputational hurdle
There are multitude reasons for the lack of trust in business leaders and no one-size fits all solution. Based upon long experience built working across all industry sectors, Tala works with clients to devise bespoke solutions that deliver on long-term business imperatives, while fulfilling short-term needs, ensuring that organisations embody the holistic values that stakeholders increasingly demand.