Tala pilots new maritime PR and marketing campaign in the UAE

Tala is piloting a new PR and marketing campaign for UAE company, Fujairah National Shipping (FNS), to challenge its business rivals in the Gulf region.

The communications agency is partnering with FNS to relaunch the business’ newly expanded ‘one stop shop’ of maritime services to target greater market share and enable it to become one of the region’s top three maritime services companies by the end of 2018.

Tala’s PR and marketing campaign for FNS includes strategy development, website, brochure and video copywriting, as well as delivering an international communications programme for trade and local Gulf media.

FNS is based at the Port of Fujairah, the only multi-purpose port on the eastern seaboard of the UAE and with unique access to international shipping routes. PR activities for FNS, which also has offices in Dubai, will also communicate the strength of its new management team, local investment and use of technology.

Andrew Baud, MD of Tala said: “With our long-standing international work for Inchcape Shipping Services worldwide along with Nisomar, the data-driven maritime services company, we’re fantastically positioned to help pilot the relaunch of FNS and its ambitious growth plans.”