Corin Allen, Managing Director at TALA, discusses the importance of communicating strategically.
Seeing a rush of coverage for a client and creating viral social content to coincide with a glamorous well-organised product launch is often the dream of PR professionals the world over. At TALA we love all these things, yet we know it is often wise counsel and high-value, targeted results, that achieve the most impact.
Yes, strategic communications can score low in the glamour stakes, but these are the critical building blocks that underpin our day-to-day work with clients and ultimately deliver their long-term success. As a team of seasoned communications strategists, we know our job is to get our clients’ messages in front of the right audience at the right time.
The organisations we work with help to make the world a better place to live in, work in and experience. We aim to fully embed ourselves in their company; understanding their objectives and helping them to communicate effectively.
If we’re doing our job properly, TALA team members become an extension of the internal team, allowing us to develop a deep understanding of the organisation and what really matters. Every step of the way, we’re asking ourselves ‘how does this fit into the bigger picture?’, forcing us to justify tactical decisions under the magnifying glass of corporate strategy.
By adopting this deliberate and intelligent approach to communications we aim to avoid distractions that could rapidly consume valuable resources and not advance our ultimate goals or achieve those important KPIs.
Whether it’s securing a feature in a niche trade publication, leading an audience mapping workshop, helping define a brand’s messaging, or facilitating a meeting with an inquisitive backbench MP; we know that this approach consistently sets the stage for long-term success.
So, as much as we love keeping our clients in the limelight when they want to be, we also know that by thinking smart we can help them punch above their weight, delivering results closely aligned to business objectives.