As a creative industry, many PRs pride themselves on ‘thinking outside the box’, but our Belgian partner Ann Van Steenkiste put this principle at the heart of her consultancy when she established Gloribox in 2007.
Ann helps national and international organisations with their communication strategies, acting as ‘a compass guiding clients throughout their communication journey’. Most of those clients are active in FMCG, financial and chemical industry sectors, and are based in Belgium or France, but also many who have European headquarters in Switzerland.
Ann has built her business on three central driving forces: smart ideas, solutions and storytelling. But she tells us there’s a fourth important ‘s’: support from a strong network. And that’s where TALA comes in.
By collaborating with partner PR experts in Europe, the US, Asia and even as far as New Zealand, the TALA International Network offers clients an invaluable local perspective. As part of this network, Ann has worked with TALA’s clients and associates on pan-European projects including for Sidel, ZF and WorldAutoSteel.
As a network, we share our stakeholder insights, public affairs expertise and invaluable media contacts, and work together to deliver co-ordinated, high impact international public relations programmes and campaigns to help our clients to meet their strategic goals across their key territories.
Alongside honing the art of communication, Ann has also recently embarked on a rather different art adventure with Le Salon de Léon, an online platform showing an eclectic collection of art, antiques, design and vintage pieces. Good luck, Ann!