What does a TV chef, the Italian city of Parma and a glitzy award ceremony in London have in common? Packaging.
Our PR consultants have always been experts in ‘packaging a story’, but over the last couple of months, the team has taken this to the next level with creative campaigns and event support for some of the world’s leading packaging companies.
In September, Lauren, Graham and Jess from TALA’s packaging team supported Tata Steel’s Packaging Recycling division at the RWM Expo (Resource Waste Management) at NEC, Birmingham.
On day one, Tata Steel’s Nicola Jones and Eleanor Shorland joined TV chef and canned food ambassador with cannedfood.co.uk, Theo Michaels, as part of a live cookery demonstration highlighting the ‘can-venience’ of cooking with tinned foods, as well as showcasing the steel can’s infinitely recyclable nature. They donned their aprons to hand out samples of Theo’s recipes for banana blossom curry and grilled apricot salad. Delicious!
In October, the team joined our client, the Metal Packaging Manufacturers Association (MPMA), for the UK Packaging Awards at Grosvenor House, London, where they sponsored the Metal Pack of the Year category to showcase the material’s innovation and creativity.
It was also a successful night for another of our clients, Roberts Metal Packaging, who received the judges’ highly commended award for its Benefit Cosmetics tin and P Wilkinson Containers & William Say which had two tins on the final shortlist – the Royal Collection Tea Tin and promotional pack for Savoursmiths crisps.
As if that wasn’t enough, our packaging PR expert Jess also went to Parma to visit our client Sidel, a leading provider of equipment, services and complete packaging solutions for liquids, foods, home and personal care products, and our wider European colleagues at PPMA Show at NEC, Birmingham.
Jess is carving out quite the packaging niche within TALA, as she continues to nurture the metal packaging clients established at Twelve PR over the last decade. In fact, what she doesn’t know about tins, quite frankly, is not worth knowing!