National Memorial Arboretum fundraising campign adds £10k following GB news visit

Quantifying the impact of PR is often a complex task so it’s uniquely rewarding to work on a project that’s simple to measure but has a huge impact – especially when you can see donations coming in in real time.

We recently welcomed GB News to the National Memorial Arboretum, helping them to produce a feature about the Shot at Dawn Memorial, and the Arboretum’s fundraising campaign for its restoration.

The campaign received over £10,000 of additional donations within 24 hours of the piece being broadcast throughout the day!

At the heart of the Shot at Dawn Memorial at the Arboretum is a central statue of a young, blindfolded soldier surrounded by 309 posts bearing the names of the 309 British and Commonwealth soldiers who were shot for desertion, cowardice, striking a senior officer, disobeying a lawful order, casting away arms, mutiny and sleeping at post.  

Most of them were sentenced after a short trial at which no real opportunity for defence was allowed. Today, it’s recognised that some of the soldiers were underage when they volunteered and many were likely suffering from post-traumatic stress disorder.

It has been over twenty years since the memorial was dedicated, and the posts that pay tribute to the 309 soldiers that were ‘shot at dawn’ during the First World War have deteriorated beyond repair, exacerbated by repeated flooding events. 

The campaign to raise £45,000 will ensure that the Shot at Dawn Memorial honours the legacy of these young soldiers for future generations. You can donate too if you’d like to help keep their stories alive!

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