Case Study: BMI Orthopaedics Campaign

bmi-logoWe were tasked with supporting BMI Healthcare in uplifting its orthopaedics campaign. This involved preparing and delivering a programme of PR activities targeted at men and women 55+ years who are likely to self-pay or have private medical insurance. The call to action was to encourage people to address musculoskeletal disorders sooner rather than later.

Radio: 16 Interviews
Print: 24 Pieces

Total Reach: 1.6 million

BMI Healthcare sought an uplift in the number of enquiries about its musculoskeletal services and for Tala to give special attention to hospitals including: Alexandra Cheadle, The Clementine Churchill, Harrow, Ross Hall, Mount Alvernia, Guildford, Thornbury, Sheffield, Princess Margaret Windsor, with another 33 hospitals as part of the campaign.

bmi-bare-bones

We advised on content for a new health ebook ‘The Bare Bones Guide to Joint Pain‘ with tips, advice & guidance on joint pain and treatment. We also engage a celebrity to write foreword and take part in a day of radio interviews we organised. There were spin-off national/consumer and local releases to promote & support a survey and our e-guide along with ‘chapter’ placement
in key media.

We achieved 16 radio interviews with spokespeople – a total reach of over 1.6 million. There have been 24 pieces of print coverage, six in national papers and six further feature articles arising from placing the chapters.