Not only has LinkedIn become a ubiquitous platform (with more than 27 million users in the UK alone), it is now likely to be the number one search result for anyone googling the names of your team. Organisations need a comprehensive understanding of the platform and how they and their team can use it to elevate their reputations, both collectively and individually.

During this two-hour expert-led session, we discuss the key differences between managing personal profiles compared to company pages, while conducting a health check of existing profiles and pages, and walking you through our golden rules for content creation.

Other subjects covered will include the importance of quality over quantity both in terms of content and your network connections, how to use rather than abuse hashtags, and an overview of tools that can help you manage content, post job opportunities and run sponsored campaigns.

On completion, participants will be equipped with the skills that allow them to successfully manage first-class LinkedIn profiles and pages, positioning you as experts in your field and driving greater engagement.