Our PR consultants have always been experts in ‘packaging a story’, but over the last couple of months, the team has taken this to the next level with creative campaigns and event support for some of the world’s leading packaging companies.
How is an effective communications strategy essential to introduce a completely new and innovative concept to an international audience? Last January, TALA took on the challenge to position WorldAutoSteel as innovative leaders in future mobility, and demonstrate how the Steel E-Motive body concepts are at the forefront of a new generation of vehicles, with steel as the sustainable choice for future mobility vehicles.
We love working on a new product launch and were excited to launch the new GUM Playbrush for children to UK consumers – after fully testing the product with our own families. The GUM Playbrush and app is designed to get even the most reluctant brushers excited about cleaning their teeth and help start a lifetime of healthy cleaning habits.
The TALA team has headed out to Düsseldorf to support Sidel, and we’re particularly looking forward to meeting journalists at the show. As an agency, we love any opportunity to meet journalists face-to-face as things can often get lost in a stream of emails. Interpack 2023 will give us the chance to develop relationships and grow our network of contacts, while also telling our client’s stories.