Our PR consultants have always been experts in ‘packaging a story’, but over the last couple of months, the team has taken this to the next level with creative campaigns and event support for some of the world’s leading packaging companies.
How is an effective communications strategy essential to introduce a completely new and innovative concept to an international audience? Last January, TALA took on the challenge to position WorldAutoSteel as innovative leaders in future mobility, and demonstrate how the Steel E-Motive body concepts are at the forefront of a new generation of vehicles, with steel as the sustainable choice for future mobility vehicles.
Every November we work closely with the National Memorial Arboretum team to welcome hordes of national and regional media to the Armed Forces Memorial on Armistice Day and Remembrance Sunday, as we stand together to remember those who gave their lives in service of our country.
In the fast-paced world of B2B communications, it’s important to stand out and engage your target audience effectively. One strategy that is often overlooked but holds immense potential is engaging trade media using case studies.
TALA managing director Corin Allen explains why you shouldn’t always be looking for piles of clippings. Often high value, targeted media placements would better meet your organisation’s strategic goals.
We love working on a new product launch and were excited to launch the new GUM Playbrush for children to UK consumers – after fully testing the product with our own families. The GUM Playbrush and app is designed to get even the most reluctant brushers excited about cleaning their teeth and help start a lifetime of healthy cleaning habits.
This month, we’ve supported the National Memorial Arboretum team as they’ve delivered their Summer Proms – two nights of fantastic live music with a firework finale – and Carnival Windrush, a commemorative event celebrating the legacy of HMT Empire Windrush through poetry, music, songs and dance.
We’ve been working closely with our US partners at Campbell Marketing & Communications to showcase the world’s first fully autonomous, electric vehicle body structure concept for ride sharing: Steel E-Motive.
From a six-minute charge EV to a fully autonomous ride-sharing vehicle, at this year’s landmark sustainability conference ‘Zemo20Zero’ TALA represented two of the most innovative leaders in Future Mobility.
The TALA team has headed out to Düsseldorf to support Sidel, and we’re particularly looking forward to meeting journalists at the show. As an agency, we love any opportunity to meet journalists face-to-face as things can often get lost in a stream of emails. Interpack 2023 will give us the chance to develop relationships and grow our network of contacts, while also telling our client’s stories.
